The Key Features and Benefits
Explain in more detail what they will get in return for their email address. Here are some examples:
INTRO TO CSS
Learn how to master Divi
For a webinar or course, you could list the top things someone will learn.
FUNDAMENTALS
Learn how to master CSS
For a webinar or course, you could list the top things someone will learn.
ACTIONABLE
10 Chapters of examples
If it’s for a PDF or brochure, you might list the table of contents.
THE KEY BENEFIT
This ends up saving you more!
Try to quantify how your product / service / company will save money / time or produce a better result.
Why this is good and better
Backed up by real results
You’ll be a happier human