The Key Features and Benefits

Explain in more detail what they will get in return for their email address. Here are some examples:

INTRO TO CSS

Learn how to master Divi

For a webinar or course, you could list the top things someone will learn.

FUNDAMENTALS

Learn how to master CSS

For a webinar or course, you could list the top things someone will learn.

ACTIONABLE

10 Chapters of examples

If it’s for a PDF or brochure, you might list the table of contents.

THE KEY BENEFIT

This ends up saving you more!

Try to quantify how your product / service / company will save money / time or produce a better result.

Why this is good and better

Backed up by real results

You’ll be a happier human