THE KEY PAIN COST
This ends up costing you more
Try to quantify what the current solutions or competitors mean for them in terms of cost. Maybe it takes twice as long or is inferior quality.
You’re spending more time on something than you should be.
You’ve got more important things to worry about.
You’re wasting time
There’s a better way to do it.
How your product / service / company can provide value and the results the others can’t. Here’s how your product can fix problems outlined above.
THE KEY BENEFIT
This ends up saving you more!
Try to quantify how your product / service / company will save money / time or produce a better result.
Why this is good and better
88% conversion increase
Go from $50 an hour to $150 an hour