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THE KEY PAIN COST

This ends up costing you more

Try to quantify what the current solutions or competitors mean for them in terms of cost. Maybe it takes twice as long or is inferior quality.

You’re spending more time on something than you should be.

You’ve got more important things to worry about.

You’re wasting time

There’s a better way to do it.

How your product / service / company can provide value and the results the others can’t. Here’s how your product can fix problems outlined above.

THE KEY BENEFIT

This ends up saving you more!

Try to quantify how your product / service / company will save money / time or produce a better result.

Why this is good and better

88% conversion increase

Go from $50 an hour to $150 an hour