Main Benefit
Get our guide directly to your inbox
Introduce your guide
Explain why it’s valuable
Explain how it will create value
Try to include testimonials that mention results or reinforce the value you are describing above. Use bold words to help draw attention.
GET YOUR GUIDE
Each week we’ll send you the best guides plus industry insights and the latest news.
You’ll receive your guide within 24 hours.
Here’s what you’ll get
Explain in more detail what they will get in return for their email address. Here are some examples:
Feature 1
For a webinar or course, you could list the top things someone will learn.
Feature 2
If it’s for a newsletter, you might outline topics you cover or frequency.
Feature 3
If it’s for a PDF or brochure, you might list the table of contents.
Feature 4
If it’s to receive call back you might outline when they will be contacted and by whom.
Use this image to show off what they’re going to get. Including images makes your offer more real.
Join thousands of happy customers who receive our guides every month
Read what a handful of happy customers are saying about our guides
Try to include testimonials that mention results or reinforce the value you are describing above. Use bold words to help draw attention to the benefit customers receive.
Start gaining a competitive advantage
Each week we’ll send you the best guides plus industry insights and the latest news.
You’ll receive your guide within 24 hours.
THE PAIN
The problem and why it’s painful
Here you can critique the current solutions or what competitors are doing that are ineffectual/expensive/time-consuming.
Problem 1
A short description of this problem and why it’s painful.
You’re spending more time on something than you should be.
You’ve got more important things to worry about.
Use this image to support your statement. Use screenshots or illustrations that speak to the pain.
Use this image to support your statement. Use screenshots or illustrations that speak to the pain.
Problem 2
A short description of why competitors solutions might not be ineffectual/expensive/time-consuming.
You’re wasting time
You’re constantly annoyed with repetitive tasks
There’s a better way to do it.
How your product / service / company can provide value and the results the others can’t.
Reinforce the benefit
Use this image to support your statement. Use screenshots or illustrations that speak to the benefit.
Benefit 1 that solves Problem 1
Explain how your product / service / company solves Problem 1. How does it work and why it’s better.
Overcome Objections here.
Is it simple? So simple even grandma can use it.
Is it easy? One-click. Direct to your inbox. No back and forth.
Is it technical? We built this for non-technical people.
Reinforce the benefit
Use this image to support your statement. Use screenshots or illustrations that speak to the benefit.
Benefit 2 that solves Problem 2
Explain how your product / service / company solves Problem 2. How does it work and why it’s better.
Overcome Objections here.
Is it simple? So simple even grandma can use it.
Is it easy? One-click. Direct to your inbox. No back and forth.
Is it technical? We built this for non-technical people.
Case study showing results
Case studies are excellent sections to include in landing pages because they provide real world examples and results. Try to include quantifiable numbers here and focus on the journey before and after using your product or service.
They don’t have to be too long and you can even add more content as you develop your page later on.
84% increase in conversions
12 hours saved per week
This is why thousands of customers love our guides
Use customer testimonials to bring to life the value that you’re promising.
Frequently Asked Questions
Features and objections you want to mention that aren’t outlined in the sections above.
What if this is not right for me?
Outline the answer to the objection in a friendly and simple manner.
Can I unsubscribe at any time?
Outline the answer to the objection in a friendly and simple manner.
Do you offer any discounts?
Outline the answer to the objection in a friendly and simple manner.
A note from the CEO / Founder / Human Being
People buy from people so include a short story on the origin of your product / service / business and why you believe in your solution / team / offering.
You can include a short biography or more background on why you’re an expert in your space. This adds tons of credibility.
Include some numbers here to reiterate the value you’re offering or a happy ending to make customers feel warm and fuzzy.
Start gaining a competitive advantage
Each week we’ll send you the best guides plus industry insights and the latest news.
You’ll receive your guide within 24 hours.