MAIN BENEFIT
What your company does and how it solves the problem
Use two sentences to explain how your product / service / business creates the value in your title.
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QUICK INTRO
Explain what you do
The goal of this section is to briefly show the user what your product or service does so that they can quickly understand the product or service and the context.
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THE PAIN
The problem and why it’s painful
Here you can critique the current solutions or what competitors are doing that are ineffectual/expensive/time-consuming.
Pain / Problem 1
A short description of this problem and why it’s painful. Maybe current solutions are expensive.
Pain / Problem 2
A short description of this problem and why it’s painful. Maybe current solutions are time-consuming.
Pain / Problem 3
A short description of this problem and why it’s painful. Maybe current solutions are too technical and difficult to use.
THE KEY PAIN COST
This ends up costing you more
Try to quantify what the current solutions or competitors mean for them in terms of cost. Maybe it takes twice as long or is inferior quality.
You’re spending more time on something than you should be.
You’ve got more important things to worry about.
You’re wasting time
There’s a better way to do it.
How your product / service / company can provide value and the results the others can’t. Here’s how your product can fix problems outlined above.
FEATURE OR BENEFIT
Benefit 1 that solves Problem 1
Explain how your product / service / company solves Problem 1. How does it work and why it’s better.
Overcome objections here.
Is it simple? So simple even grandma can use it.
Is it technical? We built this for non-technical people.
FEATURE OR BENEFIT
Benefit 2 that solves Problem 2
Explain how your product / service / company solves Problem 1. How does it work and why it’s better.
Overcome objections here.
Is it simple? So simple even grandma can use it.
Is it technical? We built this for non-technical people.
FEATURE OR BENEFIT
Benefit 3 that solves Problem 3
Explain how your product / service / company solves Problem 3. How does it work and why it’s better.
Overcome objections here.
Is it simple? So simple even grandma can use it.
Is it technical? We built this for non-technical people.
SUMMARIZE KEY FEATURES
How your product solves the problem
Here you can summarise the top 3 unique features and benefits and why they will solve the pain / problem.
Top Feature
Top Feature
Top Feature
Top Feature
Top Feature
Top Feature
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Case studies showing results
Include quantifiable numbers here and focus on the journey before and after using your product or service.
Case study showing the results
Case studies are excellent sections to include in landing pages because they provide real world examples and results. Try to include quantifiable numbers here and focus on the journey before and after using your product or service.
They don’t have to be too long and you can even add more content as you develop your page later on.
%
84% Increase in conversions
NUMBER OF HOURS SAVED PER WEEK
Case study showing the results
Case studies are excellent sections to include in landing pages because they provide real world examples and results. Try to include quantifiable numbers here and focus on the journey before and after using your product or service.
They don’t have to be too long and you can even add more content as you develop your page later on.
Join thousands of happy customers
Read what a handful of happy customers are saying about your product.
Frequently Asked Questions
Features and objections you want to mention that aren’t outlined in the sections above.
What if it's not right for me?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Can I unsubscribe at any time?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Do you offer any post purchase support?
Yep! Our content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Can I use this on client projects?
Yep! Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
A note from the CEO / Founder / Human Being
People buy from people so include a short story on the origin of your product / service / business and why you believe in your solution / team / offering.
You can include a short biography or more background on why you’re an expert in your space. This adds tons of credibility.
Include some numbers here to reiterate the value you’re offering or a happy ending to make customers feel warm and fuzzy.
Ben Smith
Founder, Automation Inc.
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