What your company does and how it solves the problem.
Use one or two sentences to explain how your product / service / business creates the value in your title.
Feature / Benefit
Feature / Benefit
Feature / Benefit
Trusted by forward thinking businesses
These companies are achieving results and getting your value proposition
QUICK INTRO
Explain what you do
The goal of this section is to briefly show the user what your product or service does so that they can quickly understand the product or service and the context.
Landing Page Templates
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Instant Downloads
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Built for Speed
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No fancy animations
THE PAIN
The problem and why it’s painful
Here you can critique the current solutions or what competitors are doing that are ineffectual/expensive/time-consuming.
Pain / Problem 1
A short description of this problem and why it’s painful. Maybe current solutions are expensive.
Pain / Problem 2
A short description of this problem and why it’s painful. Maybe current solutions are time-consuming.
Pain / Problem 3
A short description of this problem and why it’s painful. Maybe current solutions are too technical and difficult to use.
THE KEY PAIN COST
This ends up costing you more
Try to quantify what the current solutions or competitors mean for them in terms of cost. Maybe it takes twice as long or is inferior quality.
You’re spending more time on something than you should be.
You’ve got more important things to worry about.
You’re wasting time
There’s a better way to do it.
How your product / service / company can provide value and the results the others can’t.
No more problems or pain
Here’s how your product can fix problems / pain outlined above.
Benefit that solves problem
Reinforce the unique benefits here and outline why the feature solves the problem..
So simple even grandma can use it.
Benefit that solves problem
We built this for non-technical people
Feature / Benefit
Reinforce the unique benefits here and outline why the feature solves the problem.
SUMMARIZE KEY FEATURES
How your product will solve the pain
Here you can summarise the top 3 unique features and benefits and why they will solve the pain / problem.
Feature 1
For a webinar or course, you could list the top things someone will learn.
Feature 2
If it’s for a newsletter, you might outline topics you cover or frequency.
Feature 3
If it’s for a PDF or brochure, you might list the table of contents.
Feature 4
If it’s to receive call back you might outline when they will be contacted and by whom.
THE KEY BENEFIT
This ends up saving you more!
Try to quantify how your product / service / company will save money / time or produce a better result.
Why this is good and better
88% conversion increase
Go from $50 an hour to $150 an hour
Join thousands of happy customers
Read what a handful of happy customers are saying about your product
How it works
Use this section to include a video or imagery of how your product / service / business works.
Re-iterate the benefits
Focus more on what you love doing
Take the headache out of tasks
Frequently Asked Questions
Features and objections you want to mention that aren’t outlined in the sections above.
What if it’s not right for me?
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When will I hear back from you?
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Do you offer a refund policy?
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A note from the CEO / Founder / Human Being
People buy from people so include a short story on the origin of your product / service / business and why you believe in your solution / team / offering.
You can include a short biography or more background on why you’re an expert in your space. This adds tons of credibility.
Include some numbers here to reiterate the value you’re offering or a happy ending to make customers feel warm and fuzzy.
Ready to start receiving benefits?
You’ll get all these features and benefits.
We’ll respond within 24 hours.
Reiterate the value they’re receiving
How it helps them succeed
Save time and money