MAIN BENEFIT
What your company does and how it solves the problem
Use two sentences to explain how your product / service / business creates the value in your title.
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Here’s what you’ll get
Explain in more detail what they will get in return for their email address. Here are some examples:
List of features you’ll receive by signing up
Weekly industry insights
The latest news and updates
Main Benefit 1
Main Benefit 2
Trusted by forward thinking businesses
These companies are achieving results and getting value
The problem and why it's painful
Here you can critique the current solutions or what competitors are doing that are ineffectual/expensive/time-consuming.
Pain / Problem 1
A short description of this problem and why it’s painful. Maybe current solutions are expensive.
Why this is bad or not optimal and can end up being a long sentence.
Why this is bad or not optimal and can end up being a long sentence.
Pain point 2
A short description of this problem and why it’s painful. Maybe current solutions are expensive.
Pain point 3
A short description of this problem and why it’s painful. Maybe current solutions are expensive.
Pain point 4
A short description of this problem and why it’s painful. Maybe current solutions are expensive.
There's a better way to do it
How your product / service / company can provide value and the results the others can’t. Here’s how your product can fix problems outlined above.
Benefit 1 that solves problem 1
So simple even grandma can use it. Try for yourself.
We built this for non-technical people.
%
84% Increase in conversions
Benefit 2 that solves problem 2
So simple even grandma can use it.
We built this for non-technical people.
We built this for non-technical people.
So simple even grandma can use it.
Benefit 3 that solves problem 3
Benefit 4 that solves problem 4
Join thousands of happy customers
Read what a handful of happy customers are saying about your product
JANE DOE
Founder, FashionHouse
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Explain why it’s valuable
Explain how it will create value and if it goes onto two lines that’s okay.
Packed with industry insights and the latest industry news
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Each week we’ll send you the best guides plus industry insights and the latest news.
You’ll receive your guide within 24 hours.
Frequently Asked Questions
Features and objections you want to mention that aren’t outlined in the sections above.
What if it’s not right for me?
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Do you have a refund policy?
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Do you offer lifetime pricing?
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A note from the CEO / Founder / Human Being
People buy from people so include a short story on the origin of your product / service / business and why you believe in your solution / team / offering.
You can include a short biography or more background on why you’re an expert in your space. This adds tons of credibility.
Include some numbers here to reiterate the value you’re offering or a happy ending to make customers feel warm and fuzzy.
Ben Smith
Founder, Automation Inc.
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Each week we’ll send you the best guides plus industry insights
We promise we hate spam as much as you do.